MALCA
Branding for a feminine TV channel.
Ever since and up until recently (and some might say until our days) the world and the common space belonged to man only. Although women are already integrated into senior positions in the media, we will never know how would what a fundamentally feminine environment would look like, where women dictate the atmosphere and express their strengths. Although there are women in the media, they have joined male-dominated patterns and models.
Malka is not a lifestyle channel that only talks about cosmetics and family, but a real channel that touches all areas of life, and gives viewers female perspectives for the first time.
